To family, friends and most importantly our loyal guests.
It is with a heavy heart that I announce that ASR will be closing.
I embarked on this journey almost three years ago, with a plan to bring Roseville a restaurant and lounge that would be a fixture in the community. After investing an infinite amount of time, and all of my financial resources, I had a restaurant I was proud of. So proud that I gave it a name using the initials of my three children.
During the past two years I have built an amazing team, without them ASR would be nothing. They have worked by my side through the rough patches and helped us secure the footing we have today. However success does not come without sacrifice. I have spent upwards of 90 hours per week just to maintain this level of success. This has put an enormous amount of pressure on me and my family. The closing of ASR will not make up for lost time however it will allow me the opportunity to spend more time with the people I love the most, my children.
We have built an extended family between the staff and our friends at ASR. We have shared in so many special events from birthdays to weddings. We have had the pleasure of meeting some amazing people and developing friendships that I hope to maintain for years to come. It is for this reason that we wish to spend the next month celebrating, rather than mourning. To culminate the festivities we will close out with one last party as a way to say thank you for all the amazing memories.
Our final evening of service will be Saturday July 30th. I would like to take this opportunity to invite you to use any gift cards you may have purchased. I would also love the opportunity to thank you in person for the support you have shown me and the rest of the ASR family.
We will continue to honor all coupons and promotions until we close. We will also be offering special menu items and discounts on drinks. We will continue our regular hours through the end of June. We will close July 3rd and 4th to give our team time to spend with loved ones while observing the holiday.
Effective July 5th, ASR will be closed for lunch Monday through Friday and open at 3pm for happy hour and dinner service starting at 5pm. We will continue to offer brunch on weekends from 10am-3pm with bottomless mimosas. We will also continue with our late night lounge on Friday and Saturdays until 2am.
This is not an easy decision as I'm walking away from my financial security. But it feels like a small price to pay to get my family and health back. Please do visit during these last few weeks so we can make this send off a joyous occasion.
With many thanks,